John Tito Alcocer Jordán

Commercial and Marketing Manager

Responsible for planning, organizing, directing and controlling commercial and marketing activities for servers, websites, software, databases and equipment maintenance. Drives customer acquisition, brand positioning and revenue growth in line with senior management’s strategic goals.

Specific responsibilities

1. Participate in company planning and define commercial and digital marketing strategies aligned with senior management goals for servers, web development, software, databases and equipment maintenance.
2. Develop and apply commercial and marketing KPIs to measure sales, customer acquisition, retention, satisfaction and campaign return on investment.
3. Coordinate and oversee prospecting, negotiation and contract closing with corporate and individual clients to meet revenue and profitability goals.
4. Design, run and measure digital marketing campaigns through SEO/SEM, social media, email and content to promote infrastructure and development services and strengthen the company’s position in the sector.
5. Oversee the client portfolio, renewals, upselling, cross-selling and after-sales support to ensure a quality experience.
6. Propose commercial and communication policies and guidelines, verify their application and keep them updated for the technology market.
7. Develop strategic partnerships with suppliers, integrators and distribution channels to strengthen server, software and maintenance offerings.
8. Oversee pricing, promotions and discounts, analyzing competitors and hosting, license and technical labor costs to maximize competitiveness and margins.
9. Interpret legal provisions related to technology services, data protection, intellectual property and terms of service, and oversee their application.
10. Provide timely reports to general management on commercial performance, market analysis, sales forecasts and business opportunities to support sound decisions.

Experience

• Business administration
• Business auditing
• Strategic planning
• Production management
• Merchandising
• Marketing
• Human resources management
• Sales
• Digital marketing

Skills

• Critical thinking
• Communication
• Creativity
• Self-control
• Initiative
• Intuition
• Planning
• Negotiation
• Teamwork
• Leadership

Education

• Business Administration
• Business Auditing
• Business Process Optimization
• Human Resources Management
• Total Quality in Production and Services
• Services Marketing
• Brand Marketing
• Affiliate Marketing

Languages

• Spanish (C2)